I just finished reading Dan Schawbel’s new book, Me 2.0: Build a Powerful Brand to Achieve Career Success, and it more than lived up to my high expectations. Me 2.0 is the first book about personal branding written for the millenial generation by one of their own.
The focus is on using social media strategies to make a name for yourself — an area where many of us could use some expert direction (I’m talking to you, LinkedIn-phobes and Facebook-abusers).
Dan has build his own powerful brand as THE personal branding expert for Generation Y and Me 2.0 will show you how to create your own brand and use it to change your life.
It’s not just for the millenial generation. I spend most of my days coaching and training people of all ages in career transition and they’re all looking for the best ways to leverage tools like blogs, Facebook, LinkedIn, and Twitter. I just spoke at a conference this week and the Q&A session was dominated by people trying to get a handle on Facebook and LinkedIn.
Me 2.0 gives readers an overview of Personal Branding 101 and then goes through Dan’s four essential steps to creating and building your personal brand. The book is packed with valuable information and practical tips. Beyond that, I just love how Dan’s passion for his subject shines through in every chapter.
There is a lot of buzz out there about personal branding right now. Dan Schawbel does a great job of breaking the concept down into actionable advice for members of Generation Y and everyone else who’s ready to leverage 2.0 to reinvent themselves.
And if you’re not ready, you better get ready! As I tell my coaching clients, the worst thing you can do in a competitive market is sit back and let other people brand you. Me 2.0 will show you how to take control of the brand that is you.