Review of Me 2.0 by Dan Schawbel

April 10th, 2009


I just finished reading Dan Schawbel’s new book, Me 2.0: Build a Powerful Brand to Achieve Career Success, and it more than lived up to my high expectations.¬† Me 2.0 is the first book about personal branding written for the millenial generation by one of their own.

The focus is on using social media strategies to make a name for yourself — an area where many of us could use some expert direction (I’m talking to you, LinkedIn-phobes and Facebook-abusers).

Dan has build his own powerful brand as THE personal branding expert for Generation Y and Me 2.0 will show you how to create your own brand and use it to change your life.

It’s not just for the millenial generation. I spend most of my days coaching and training people of all ages in career transition and they’re all looking for the best ways to leverage tools like blogs, Facebook, LinkedIn, and Twitter. I just spoke at a conference this week and the Q&A session was dominated by people trying to get a handle on Facebook and LinkedIn.

Me 2.0 gives readers¬† an overview of Personal Branding 101 and then goes through Dan’s four essential steps to creating and building your personal brand. The book is packed with valuable information and practical tips. Beyond that, I just love how Dan’s passion for his subject shines through in every chapter.

There is a lot of buzz out there about personal branding right now.¬† Dan Schawbel does a great job of breaking the concept down into actionable advice for members of Generation Y and everyone else who’s ready to leverage 2.0 to reinvent themselves.

And if you’re not ready, you better get ready! As I tell my coaching clients, the worst thing you can do in a competitive market is sit back and let other people brand you. Me 2.0 will show you how to take control of the brand that is you.

Learn more about Dan Schawbel and Me 2.0.

Buy The Book
barbara pagano

I had heard about this book and thank you for making it come alive. It’s headed to my Kindle this evening. Glad I found your information!

Mark McClure

Dan’s a good example of Law #2 from Ries & Trout’s 1994 book, “The 22 Immutable Laws of Marketing”.

Law #2: If you can’t be first in a category, set up a new category you can be first in.

Although this may seem ‘old school’ marketing, it’s very much a complement to how Dan has gone about genuinely positioning himself as ‘top of mind’ for a particular marketplace when it comes to personal branding.

Fries & Trout make the point very well with Law #1 (go get the book!), where the name of the first person to fly the Atlantic solo is remembered, but the 2nd guy is mostly forgotten.

And they introduce Law #2 with: “What’s the name of the third person to fly the Atlantic solo?”
(Hint: Her first name’s Amelia.)

For me, the branding message comes down to: Play to your strengths and find ways to constructively show people what you are doing and what you can do.

Sharon Wilson

Great book. I’m glad more books like this are coming out.

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