PR Tips for Entrepreneurs

May 14th, 2009

sabina_21As an entrepreneur, one of your biggest challenges is getting the word out to potential customers.  It’s hard to make your message heard above the noise of all of the other advertising and marketing out there (and blogs and Facebook and Twitter have only added to the competition).

That’s why PR is one of the most powerful marketing tools for entrepreneurs. When your business is mentioned in an article in a reputable publication or on a popular TV or radio show, you can connect with millions and gain instant credibility.

But how do you score those great media mentions as a small business owner with limited resources and connections? It’s not easy when you’re competing for reporters’ attention with hundreds of publicists.

So I invited PR guru Sabina Ptacin to join us on Corporate Escape Artist Radio this week to talk about publicity strategies for entrepreneurs and help you get some exposure . Sabina is a former corporate PR executive and currently runs a PR agency that focuses on woman-owned small businesses. She is also the co-founder of Collective-E, an online community and resource center for women entrepreneurs.

On this week’s show, Sabina shares tips on how to be your own publicist and how to get great press for your business. As Sabina says, it’s all about establishing yourself as an expert and offering journalists REAL content, not just sales fluff.

Listen to more PR tips from Sabina on this week’s Corporate Escape Artist radio show. Our segment with Sabina starts at the 11:30 mark if you want to go straight to the PR advice, but you can also check out interesting interviews with other experts offering advice on business innovation and weathering adversity.

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